D&AD (in-book) award winning campaign. View TV spot here and cinema spot here. After a brief hiatus on Channel 4, Bear Grylls was back on the Discovery Channel and the brief asked for a single minded idea that reaffirmed his resonance with the channel.


Me: Designer
Lee Healy: Art Director
Ruud Baan: Photographer


Outdoor billboards



Portrait press ad



Landscape press ad



Pitch visuals