Quest (Discovery Networks only free to air channel) had been on-air for about 3 months when a brief came in to raise awareness of the recently launched, but never marketed channel. The task was to come up with a campaign that was able to promote both the new channel brand and its differing content. The one thing that united the wide range of programmes shown on Quest's was a healthy disregard for danger and a passion for living life on the edge. In response, rather than overtly promoting the channel, we decided to warn people about it.

Me: Art direction/ Copy/ Design
Robin Garnett: Creative Director